Working with a photographer
Professional photography is much more than just
taking great photographs.
A good photographer will have the tools, knowledge
and experience that allows them to acheive top
results from a photographic brief. These include;
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An understanding
of the mediums in which the images will be
used. The photographic requirements for images
used on the internet will be different from
those utilised in offset printing for example. |
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An understanding of colour
management practice, and the various benefits
and issues it presents. |
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A comprehensive knowledge and
experience of technical elements, including
choosing and using suitable cameras, lighting
equipment, software programs and computers.
Understanding the importance of staying up
to date with knowledge of all these items. |
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Having suitable equipment for
use in photographic briefs |
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The Professionalism to appropriately
complete any brief they take on. |
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The Ability to translate a
client's requirements into a photographic
solution. |
Most important to remember is that Photographers
are Creative Professionals whose skills, knowledge,
and experience are at your disposal. Effective
communication of your requirements to your photographer
will allow them to provide appropriate advice
and services for any given project.
Identifying your requirements
Before approaching a photographer it is important
to consider a number of items. Ask yourself the
following questions.
1) What type or style of images will best
represent your project goals?
Do you have in mind something in particular, or
have you seen a style of image you want for your
project? Alternatively, would you like the Photographer
to help you develop a suitable concept for your
project?
2) What are you trying to acheive?
The final purpose of the images may determine
the requirements of the photography. Be sure to
explain to the photographer your aims. The post-production
requirements for any project will also vary depending
upon the desired purposes for the images.
3) What is your budget?
Have a realistic idea of budget based on the amount
of work you are asking from the photographer.
Remember that every hour on site shooting requires
in general 1 - 2 hours additional work. If you
do have budget constraints be sure to tell the
photographer up front as they may be able to work
out more cost effective ways of achieving your
desired outcome.
4) Are there any special or unusual requirements?
Every photographic project is different. For example;
some may need specific or unusual deliverables,
require photography to occur within set time periods,
or require consultation with third parties to
be able to complete the brief. Speak to the photographer
about these requirements as they may necessitate
a certain amount of pre-production, or simply
sufficient lead time. If you are uncertain, the
photographer can help you determine accurate deadlines
for your project.
Consider involving the photographer early, as
the ability to utilise their creativity and technical
knowledge may greatly enhance the outcome of your
project. A good photographer will be able to make
suggestions and recommendations on ways to better
communicate your business to the end viewer, and
will always be a valuable addition to your team.
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