Benjamin Townsend Commercial Photographer logo Commercial Advertising Photographer  
Corporate Photography including director portraits, marketing, groups, product launches
Creative & high quality event photography, including special events, award nights, corporate dinners, golf days, etc.
Commercial Photography & Advertising Photography
Benjamin Townsend Photography centre of photographic resources
Benjamin Townsend Photography photographic portfolio
Contact photographer Sydney and Melbourne
Supply of professional photographic services including retouching, image consulting, image management, and colour calibration.
Photographic articles, information, and downloads.
 

 

The Centre >> Resources >> Benefits of Digital Photography

Benefits of digital photography

Digital photography offers clients a number of distinct benefits over film.

The benefits of digital photography are;
Instant feedback
The ability to instantly view the images when on a photographic shoot allows for much greater creative flexibility, as well as ensuring you have the image “in the bag” before changing a shot or moving locations. This greatly reduces the chance of needing a reshoot.
High quality
When using professional grade equipment, digital photography can easily beat film in terms of image quality. Whilst the image characteristics differ from those of film, in most case this is neither a pro or con, just a difference. Overall results when utilising a professional grade camera tend to be considerably better.
Fast turnaround
A very well known benefit is the ability to have an almost instant turnaround, should it be required. No more waiting for film processing or scanning. When shooting for highest quality, utilising RAW file format, there is still file processing required, however this can often be completed on site or expedited if needed. In addition, processes such as scanning, which were required to transfer film to a digital medium, have now no longer required. The reduction of these additional processes adds to the time savings.
Reduced downstream costs
No more Scans. Whilst digital photography itself can be more expensive than shooting film, many of the pre-press and scanning operations, once charged at up to $800 / hour by pre-press operators or graphic designers, are now handled by the photographer at a much reduced rate. What this means is that over the entire workflow, there is a substantial cost savings, as well as capability for much faster provision of images.
No quality degredation
There is no degradation of image quality due to scanning or other pre-press options. When digital files are handled properly, you are always dealing with a first generation image.
Less risk
Digital files cannot be ruined at the lab, or damaged during their use, and as they are easily backed up there is no more risk from loss in transit, or in office, and if required they may be simultaneously used at multiple locations. This can also lead to a reduction in insurance costs for larger shoots.
Efficient storage
High Resolution digital Raw files are smaller then Hi-Res scans. Also, digital files can be re-worked at any time to provide output for different mediums, or just for an alternative look. Additionally, digital RAW files can be re-worked when new generations of processing software are developed, allowing for possible increased quality of output.
More Environmentally Friendly
Digital photography cuts down massively on the use of paper, materials, and the often times toxic chemicals used in the creation and processing of film. In terms of energy usage, cameras and batteries are becoming increasingly efficient in their power usage.

 

Additional Resources

Working with a professional photographer Working with a Photographer
Hints & Tips for getting the best out of your shoot
Photographic file formats Photographic File Formats
Features of the file formats used in photography
Benefits of high quality photography Benefits of Quality Photography
The benefits of quality images for your marketing
Photographic fees explained Photographic Fees Explained
What are the fees, and why are they charged?

 

Client image galleries. Click to view recent events.